SENIOR GROWTH MARKETEER – partly remote

40 uur Apeldoorn €4014 - €6103 HBO / Bachelor

Continuous growth with a strong focus on lead generation and continuous improvement based on data analytics. Key role in development and optimization of (online) campaigns across multiple channels and platforms globally in line with renewed strategy

SENIOR GROWTH MARKETEER – partly remote
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Je nieuwe baan

Wat ga je allemaal doen?

Are you passionate about (digital) marketing and eager to further improve and execute the marketing strategy of a growing multinational? Do you enjoy working closely with a global MarCom team to run successful global campaigns? Do you thrive on lead generation, a sense of teamwork and always staying ahead in your field? Join Holland Colours as a Growth Marketer! 

“This is the perfect moment to join our global marketing team because our company just launched a new global growth strategy with a big focus on marketing and lead generation in various global segments. This means that you will have all the support and resources to achieve success in the coming years! Also, there is a great team spirit to achieve our goals together!“ 

Xandra van Turnhout – Head of Global marketing 

Based at the Apeldoorn head office, you'll collaborate with the global MarCom team and marketers across the Netherlands, Hungary, Indonesia, and the Americas. Since 2021, the new global team has focused on renewing and implementing the Global Marketing & Communications Strategy to drive growth and enhance Holland Colours' global brand cohesion.

Since this year there has been a major strategic focus from the Managing Board on executing the renewed marketing strategy. To generate an acceleration in the output of the department we are looking for a Growth Marketer with 5+ years of experience who:

  • has a proven track record in lead generation in a B2B / online environment;
  • is skilled in content marketing, design, PPC, CRO, SEO, marketing automation and customer journey optimization (Hubspot or similar program);
  • can deal with diverse clients with a complex and lengthy decision process;
  • enjoys delving into and working with the target group as well as the market;
  • loves his / her profession, who likes picking up new things and coming up with 
  • creative and appropriate (digital) solutions and improvements;
  • is good at project and stakeholder management;
  • is highly structured and able to keep a high-level overview;
  • is commercially minded.

 If you join now:

  • you will execute the global marketing plan that is set up for this year;  
  • you will start (from September) with developing the plans and budget for next year together with the head of global marketing;
  • you will have a strong focus on lead generation and coordinate the lead follow-up process with the sales teams and maintain a feedback loop;
  • you will be responsible for developing, implementing and executing marketing activities to bring new and existing product solutions to new and existing customers;
  • you contribute to the creative direction and production of internal / external communication and advertising campaigns, event promotions and lead generation programs.

In the role of Senior Growth Marketer, you will be responsible for:

Plans and Campaigns for Various Segments

  • Manage campaign strategy and develop detailed marketing target plans for each segment.
  • Craft campaign content to guide prospects through the buyer’s journey.
  • Create and manage comprehensive multi-channel campaigns for new and existing customers.
  • Leverage research and analyze to uncover new insights and best practices for reaching and converting the target audience as well as ensuring the best possible customer experience across the digital channels. 

Fairs and Events

  • Lead marketing and communication initiatives for industry fairs and events, including landing pages, advertising, invitations, campaigns, and social content.
  • Craft and convey booth messaging.
  • Oversee the creation of sales and promotional materials.
  • Develop insightful content and innovative sales tools for new product introductions.

General Marketing Tasks

  • Produce in-depth research pieces for content pillar pages with the technical team.
  • Design new digital ad campaigns with engaging copy and creatives tailored to each platform and campaign.
  • Build and maintain relationships with media and event partners and work closely with external agencies to ensure consistency of brand voice, vision and goals. 
  • Write and distribute content for online media.
  • Train colleagues to become active brand ambassadors, utilizing platforms like LinkedIn and event participation.

Over het bedrijf

Waar kom je te werken?
The founders of Holland Colors had a unique idea 40 years ago to create a successful company: in a world that was not yet clean, encapsulating dusty pigments could open up a market. This success was based on a number of principles. One of those founding principles was that all employees had to be shareholders in the company. To this day, all employees participate as shareholders in the company. This creates involvement, connection and responsibility. The connection with the company and mutual collegiality are characteristic.

Wat we jou bieden

  • Fulltime position with a competitive monthly salary in the range of € 4.014 - € 6.103 and appropriate to education and experience.
  • With holiday allowance, year-end allowance and profit sharing with shares.
  • Annual contract with a probationary period of 1 month, then an indefinite contract.
  • Good onboarding process and plenty of room for personal development and growth opportunities within the company.
  • Fulltime available and working at the office in Apeldoorn for at least three days a week.

In short we offer: A varied job with challenging projects in a small MarCom team with high energy. No day is the same! A high degree of autonomy in the performance of your work. Holland Colours is characterized by an informal, collegial office and passionate working atmosphere with attention to people. You have a global scope, so you also interact with Americas, Europe and Asia

Wat we van jou verwachten

  • Bachelor’s in Digital Marketing or Communication.
  • 5+ years of B2B MarCom experience.
  • Proven track record in inbound/online marketing and lead generation.
  • Mastery of online marketing tools (e.g., HubSpot).
  • Strong command of English and Dutch is a pre.
  • Proactive, independent worker with excellent communication skills. 

Our ideal candidate is:

  • strong in stakeholder management and with good collaboration skills to ensure alignment and synergy of content objectives;
  • a creative problem-solver: you come up with innovative solutions and new ways of working to enhance current processes;
  • organized and efficient. You set clear objectives, prioritize tasks effectively, and identify the resources needed to achieve your goals;
  • results-Driven: You focus on achieving outcomes, finding pragmatic approaches to reach targets within given time frames and resources;
  • a team player: You actively contribute to team goals, promote open communication, share information smoothly, and support your colleagues. 

As a colleague, you will work independently, be proactive, and thrive in a dynamic global environment. You are a strong communicator and tough cookie who handles feedback well, listens attentively, and writes clearly. Join Holland Colours if you are ready to make a significant impact with your expertise and enthusiasm!

SENIOR GROWTH MARKETEER – partly remote
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